BRAND JOURNALSawubonaDumelaMoloAvuxeniHello
Your shop.
Your season.
Seen.
Festive campaigns for South African businesses, on the phones your customers already use.
Chat to us on WhatsApp Black Friday · Friday 27 NovemberBook today. Live within 24 hours →From the Journal
Articles and research for the person behind the counter. Every figure dated and sourced.
93%of online baskets abandoned before payment (retail industry study, 2026)
Value and the WalletWhen Price Stops Working: What the World’s Shops Are Learning About Value, and What South Africa Already Knows
24% → 31%fitting-room use after staff stopped interrupting shoppers (retail industry study, 2026)
The Shop FloorThe Quiet Store Is Winning. What Does That Ask of a South African Shop?
170,000spaza shops and traders now taking cash for money transfers (November 2026)
Delivery and the Store as PlatformThe Shop Is Becoming the Warehouse, the Locker and the Bank. South Africa Got There by a Different Road.
Our campaigns
Everything a shop needs for Black Friday, December and January.
Black Friday CampaignShops that get ready for Black Friday make more money than their competition.
Festive Quick StartWe help you bring more customers through your door this December.
Stokvel & Bulk OrdersWe take your stokvel orders on WhatsApp, paid before you buy stock.
December FestiveShops that get ready for the festive season make more money than their competition.
Bottle Store FestiveWe advertise your bottle store this festive season, shown only to adults.
January SalesWe help bring customers back through your door when January is quiet.
Press StoryWe pitch your business’s story to community newspapers and community radio.
Specials FlyerYour specials as a price flyer: product photos with big price stickers, the dates the prices are valid, and a QR code to order on WhatsApp.
Neo’s Secret Sauce Brand Starter KitA kickstart this festive season for any brand, new or existing: we design your logo, cards and documents.
Get FoundBe found by shoppers online and on AI.Who we are
A studio for South Africa’s shop owners and the communities they serve.
Lindsay McDonaldStrategy and public relations
Neo KheswaSales, marketing and shop owners